iCAUR has officially opened its new Dubai showroom at Oasis Mall on Sheikh Zayed Road, marking an important step in the brand’s continued expansion across the UAE.

Opened in partnership with Autorun, the exclusive iCAUR dealer in Dubai, the new showroom gives customers a dedicated destination to explore iCAUR’s latest adventure-ready SUVs, discover Range-Extended Electric Vehicle technology, and speak directly with a knowledgeable team about vehicle features, availability, finance options, and test drives.

Located in Al Quoz, the showroom offers convenient access for customers travelling from different parts of Dubai and provides a modern space designed around the iCAUR brand experience.

A New Destination for iCAUR in Dubai

The new iCAUR showroom has been created as more than a traditional vehicle display space. It gives visitors the opportunity to experience the brand’s design philosophy, technology, and lifestyle-focused approach in person.

Customers can explore the vehicles closely, sit inside the cabins, review key comfort and technology features, and learn how each model is designed for both everyday driving and weekend exploration.

The showroom reflects iCAUR’s bold and youthful identity, combining modern presentation areas with digital displays and dedicated spaces for customer consultations. From the moment visitors enter, the environment introduces the brand’s distinctive approach to new-energy mobility and adventure-ready SUV design.

Explore the iCAUR 03T and V27

Visitors to the new showroom can discover the iCAUR 03T and iCAUR V27, two distinctive SUVs created for drivers who want strong design, modern technology, and greater flexibility on the road.

The iCAUR 03T combines rugged exterior styling with a comfortable, technology-focused cabin. Its confident proportions and practical dimensions make it suitable for daily journeys through Dubai, while its adventure-ready character adds flexibility for weekend trips and outdoor escapes.

The iCAUR V27 offers a larger and more commanding SUV experience. Its bold design, spacious interior, and long-range capability are intended for drivers who want everyday comfort without giving up the freedom to travel farther across the UAE.

At the showroom, customers can compare the two models, explore their interiors, review available features, and receive guidance from the Autorun team before arranging a test drive.

Discover REEV Technology in Person

One of the key purposes of the new showroom is to help customers understand how Range-Extended Electric Vehicle technology works.

A REEV is primarily driven by electric motors, providing the smooth, quiet, and responsive feeling associated with electric driving. An onboard petrol engine works as a range extender, generating electricity when additional power is needed.

This approach gives drivers the advantages of electric-first mobility while reducing some of the concerns associated with planning longer journeys.

For Dubai and UAE drivers, REEV technology can offer a practical balance. Daily commutes can benefit from smooth electric performance, while the range extender provides additional confidence for highway journeys, inter-emirate travel, and longer weekend trips.

Visitors can speak with the showroom team to understand charging, combined driving range, battery use, and how the system operates in everyday conditions.

A Successful Showroom Launch Event

The official opening was celebrated with a launch event attended by representatives from iCAUR and Autorun, members of the automotive media, content creators, invited guests, and industry partners.

The event included an official ribbon-cutting ceremony, vehicle displays, interactive activities, and opportunities for guests to explore the new showroom and experience the iCAUR 03T and V27.

The launch attracted strong attention across both traditional media and social platforms. According to the event report, coverage generated more than 15 million impressions and a total of 124 media and social clippings, including online articles, print coverage, social posts, reels, and stories.

The response reflects growing interest in new-energy SUVs and the arrival of iCAUR as a distinctive new choice for drivers in Dubai.

Autorun Supports the Complete Customer Journey

As the exclusive iCAUR dealer in Dubai, Autorun supports customers throughout the complete vehicle discovery and ownership journey.

The showroom team can provide information about available models, specifications, REEV technology, finance options, current availability, and test-drive bookings. Customers can also receive help choosing the model that best suits their daily commute, family needs, travel habits, and preferred driving experience.

The goal is to make the process clear, convenient, and straightforward, whether a customer is already familiar with iCAUR or is discovering the brand for the first time.

Visit the iCAUR Showroom at Oasis Mall

The new iCAUR showroom is now open at Oasis Mall, Sheikh Zayed Road, Al Quoz, Dubai.

Visitors are welcome to explore the iCAUR 03T and V27, experience their interiors, learn more about REEV technology, and speak with the Autorun team about availability and test-drive opportunities.

View the showroom location:
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Whether you are looking for a bold new-energy SUV for everyday driving or an adventure-ready vehicle with long-range confidence, the new iCAUR showroom offers the ideal place to discover the brand in person.